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I DO… ALL THE PLANNING

The bride is about to walk down the aisle when wedding coordinator Cara Morrison gets word of a pending catastrophe.

The wedding DJ has blown a circuit on his equipment, somehow erasing the couple’s first-dance song from his computer.

Keeping her cool, Morrison rushes to find a resort employee who might happen to have the love song on their iPod. After locating it, she downloads the tune to the computer, just moments before the nuptials.

“We were scrambling behind the scenes without the bride and groom knowing, trying to find their first-dance song,” says Morrison. “We made it happen. The bride and groom never knew it was missing.”

Lost love songs, missing bouquets and torrential downpours are just a few of the on-the-job hazards potentially awaiting Morrison, a Valley wedding coordinator. Morrison is responsible for planning and organizing what is to be the happiest day of a couple's life, and making sure all of the plans, some of them elaborate and rather complex, go off without a hitch. Along with her business partner, Morrison plans at least 30 weddings each year and will occasionally have two in a week during peak wedding season.
For brides preparing to take the plunge, Morrison offers this advice: Enjoy your special day.

“You plan and plan and plan, and then it goes by in the blink of an eye,” she says. “Take a step back and relax and try and enjoy it.”

 

 
 

Age: 30

Company: A Day to Cherish

Years in Business: A Day to Cherish has been in business for five years.
Best Part: “Probably the wedding day. The coordination is a lot of fun, working with all the different brides. But the wedding day, when you see all your hard work come together and you see how happy the bride and her family are, that’s always really gratifying,” says Morrison.

Difficulties: “Probably our biggest challenge at most weddings is that no matter how well you plan, something always goes wrong. Our biggest challenge is fixing those things without the bride ever knowing.”

Expecting the Unexpected: “One of the main things is just the weather. You can’t really predict in Arizona if it’s going to be 90 degrees in February or pouring rain in October. It’s those last-minute adjustments because of weather or rain that usually cause us the most trouble.”

Coordination Style: “There is a fine line between being too nice and too overbearing, and we try to be right in the middle… We try to be laid back while getting everything done appropriately and professionally.”

Budget: The cost for a wedding coordinator varies from $1,500 to $5,000, depending on the services needed.

 

 

 

 
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