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HEADHUNTER FOR THE HEART

Bonnie Wills is no cupid. But for a fee, she can be his agent, facilitating love for those with the means. As a Valley matchmaker, its Wills’ job to help her clients find their perfect mates.

“For people searching for love, I’m the one who unlocks the door,” she says.

When a single man or woman comes to see her, Wills begins by doing a background check. After a consultation to determine exactly what a client is looking for, Wills arranges a date and hopes the sparks fly. But it’s not always easy. Often her job involves keeping her clients’ expectations reasonable.

“Everyone wants to custom order. And that’s what you deal with when you are a matchmaker,” she says. “I like to work with people who have their feet on the ground.”

While it is certainly an odd job, with the proliferation of Internet dating websites, matchmaking has become a bit of a trendy occupation. An increasing number of matchmakers are popping up around the country, many targeting their personalized services to eligible businessmen.

“I think matchmakers are coming into respectability,” Wills says. “The Internet is another avenue, but matchmakers provide a more personal and professional experience. It’s just like, do you want to drive a Rolls Royce or a Yugo? Both will get you to your destination.

 

 
 

Company: Bonnie the Matchmaker

Years in Business: 17

Training: Wills first realized she had a knack for matchmaking in college, when she set up her friends. She says matchmaking is an inherent skill that can’t really be taught. “There’s a saying in the matchmaking business: Either you have it or you don’t.”

Skills: “Being a matchmaker is a study in human nature. It’s a very emotional business.”
Date Ready: Many times Wills’ job involves coaching her clients about how to behave on dates. “I do coaching and image consulting. I’ve hired personal trainers and even used a hypnotherapist. It’s basically getting everyone date-ready and hoping one of these introductions will click.”

Superstitions: In the business of love, everything doesn’t always go according to plan. Wills has learned to avoid setting up dates during certain lunar conditions. “I’ve learned one thing—never to fix up anyone on a first date during a full moon. Never. Never. Never.”

Paying for Companionship: While matchmakers have become more popular in recent years, there is still a stigma associated with the business. “I think that people still think that it shows some kind of inadequacy if they pay for a date, but that is not the case. It’s aprofessional service—I do screening and background checks so they’re not going out with a stranger.”

Best Part: “When they say, ‘You did it. He’s the one,’ or ‘she’s the one.’ That’s the best part of the job.”
Worst Part: The most difficult part of the job is when Wills can’t find the right match for a client. “When you’ve tried and tried to fix them up and they come back and say you couldn’t find them anyone, that’s terrible.”

Cost: For women, Wills’ services are free. The average cost of a matchmaker for male clients across the country is approximately $5,000, which buys a year’s worth of setups. “My fees are similar to competitors’.”

 

 

 

 
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